Perhaps we should try to sell some ads on EphBlog to Chuck Fruit ’69, newly promoted to senior vice president at Coca-Cola.

Mr. Fruit was named chief marketing officer of the Company in June. He is responsible for overseeing all aspects of the Company’s worldwide marketing and brand building, as well as providing leadership and guidance to a diverse network of Coca-Cola marketing professionals responsible for communicating with consumers in local markets all over the world.

You can read more about Fruit here and here.

Who is Chuck Fruit?

During the early 1980’s, the cable industry was struggling to survive much in the way the Internet is struggling today. Marketers favored better known and more expensive media, like network television. And no one was willing to commit large sums of money to “risky” cable ventures like ESPN, MTV and TBS. No one, except, Chuck Fruit.

Fruit, while buying media for Budweiser in the early 80’s, saw that cable TV buys were priced well below market. Recognizing an opportunity, he negotiated a long-term ad buy with an obscure Connecticut based sports channel. That channel was the Entertainment Sports Network, which was doing little more than broadcasting college football games.

The rest, as they say, is history. In time, ESPN started charging premium rates and raking in millions in advertising revenue. Thanks to Chuck Fruit, Budweiser got in early, controlling a highly efficient relationship for several years to come.

Fruit would surely have made a better Commencement speaker than David Halberstam and, even better, the College would not have had to shell out thousands of dollars for the privledge.

Print  •  Email