I was browsing in a bookstore when this book caught my eye. If the author is correct that the purple cow is the key to all marketing, then Williams should be well positioned to continue to attract applicants in record numbers. I am no marketing guru, but I’m confident, at least, that our mascot beats the hell out of the “Lord Jeff.”

I think that if any of the entertaining cow sculptures (e.g., “cowctus”) on display in the streets of Chicago a few years ago are still available for sale, Williams should acquire one for the new student center lobby. I know my law school purchased one, and it immediately became the most popular item on campus. Not that anything is likely to top the WCMA eyes, or the legendary Rock Fan, which should have remained a permanent installation.

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