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Pilates with Case ’80

Steve Case ’80 is a busy guy.

America Online Inc. founder Steve Case is investing $20 million in a producer and distributor of yoga and Pilates videos, part of his ongoing bet that activities once associated with a new-age lifestyle are going mainstream.

Case is going into business with Jirka Rysavy, chief executive of Gaiam Inc., who lives in a cabin outside Boulder, Colo., with no running water and an outhouse for a master bath. Rysavy said he and Case had “an alignment in mission.”

Hat tip to Infectious Greed. More Case commentary here and here.