On page 28, Taylor writes:

Meanwhile, Williams has decided to experiment with recruiting low-income students through specifically targeted letters. In the past, Williams has used its list of low-income students from the College Board to simply send out information about the college. Now the college is using two recruiting letters: one that specifically targets low-income students and one that does not. This recruiting year, the college randomly sent out one of the two letters to all low-income students. The number of students who respond to these letters and ask for more information about Williams will be recorded, and the college will use the results of this experiment to determine whether the targeted recruiting letter is effective.

Cool stuff. There are many interesting papers to be written with this data. One of the great advantages in hiring economists (Morty, Cappy Hill) to run Williams is that they are much more likely to appreciate the power of randomized experiments in generating knowledge. There is much more that the College should be doing (and, perhaps, is doing behind the scenes) along these lines.

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