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Professor Marc Lynch writes with details on how to perform a Google trend analysis on search terms. Here is a fun example. Not sure if the extra searches done for Williams versus Amherst mean anything . . . other than that your hard working staff at EphBlog is always on the prowl for news!

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#1 Comment By DeWitt Clinton On May 12, 2006 @ 1:49 pm

But wait, click on the “cities” tab.

Almost *all* of the searches were done in Williamstown. No wonder Williams College has the edge. : )

#2 Comment By Richard Dunn On May 12, 2006 @ 2:11 pm

Those bars for city and region aren’t actual searches. They are the percentage of searches for Williams College out of all google searches that took place in Williamstown.
If instead you search (amherst college, williams college), you will get the opposite result in the Pioneer Valley.

#3 Comment By Grey On May 12, 2006 @ 2:26 pm

But look at how we beat out Amherst in the U.K. and Australia? What is that all about? Is it possible Williams has better name recognition abroad? Or am I still reading this wrong, Mr. Dunn?

#4 Comment By Grey On May 12, 2006 @ 2:49 pm

I’m not sure how to make this a link (I don’t like this internet stuff) but here is a rather interesting Trend (jumping off of Lynch’s comparison) of Saddam Hussein vs. Osama bin Laden.


Apparently only the U.S. cares about Saddam. Although I guess this would be more interesting to look at if we could push it back to the start of the war…

#5 Comment By Richard Dunn On May 12, 2006 @ 2:51 pm

Can we cut the “Mr. Dunn” shit out. Frank is three times my age and he is just called “Frank.” I think you are actually trying to insult me with it.

The UK result seems to hold up regardless of which college you put first. That could just be the Oxford Program, though.

I am puzzled that the set of countries is different. Switch them up and notice that we also get more hits in India and China and Germany. I think the huge difference for the UK is Williams-Oxford, but nevertheless, the other countries seem to back up the conclusion we have better name recognition world-wide.

#6 Comment By Richard Dunn On May 12, 2006 @ 2:54 pm

You have to be careful because google treats your entries specifically. Instead, compare saddam with osama and it is more even.

#7 Comment By Ronit ’07 On May 12, 2006 @ 4:20 pm

Switch them up and notice that we also get more hits in India and China and Germany

Our need-blind international financial aid policy explains why there is more interest in Williams than Amherst in India and China.

I know I first found out about Williams through a Google search.

#8 Comment By Glenn On May 13, 2006 @ 12:19 am

And also probably due to George Williams College and Roger Williams College