According to a story in The Boston Globe, MIT’s entire curriculum will be online by the end of the year. It’s driving visitors to the site: MIT forecasts it will see 1.5 million visits in March, but it’s unclear whether that number applies to the entire MIT web site or just the curriculum section (called “OpenCourseWare”).

Courses that include video presentations tend to draw online crowds, and popular courses include Linear Algebra, Physics I, and Principles of Macroeconomics.

MIT students also use the site to take practice exams and to help them determine which courses to take next semester.

Even so, roughly 60 percent of visitors to the site come from outside of North America, and about half are what MIT calls “self-learners” — folks who are neither students nor educators but are presumably drawn to MIT only by the sheer joy of learning.

As folks say in the marketing biz, it no doubt helps increase MIT’s brand awareness.

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