- EphBlog - http://ephblog.com -

Fiji Water

Ethan Zuckerman ’93 writes:

Three years ago, I got fascinated by the phenomenon of Fiji Water. I couldn’t believe that it made economic sense to ship heavy bottles of water from a Pacific island to slake my thirst in Massachusetts. Learning more about Fiji water led me to learn more about container shipping, and to spend a great deal of time thinking about the comparative mobility of bits, atoms and people, a major thread in my work the past few years. While I still find the idea of shipping water from Fiji to the US to be environmentally reprehensible, I am grateful for the provocative idea of Fiji water.

A great writer, like Ethan, can make even bottled water interesting.