Williams will not join the U.S. News revolt (at least not yet), but it will stop promoting its ranking in admissions materials and news releases.

I don’t think that slight policy change will have any effect whatsoever on Williams’ public perception. Anyone savvy enough about colleges to know about and care about the U.S. News liberal arts rankings wouldn’t rely on Williams itself to promote its perennial high ranking. And I think there are far more effective marketing tools that Williams does, and should continue, to utilize in any event. For instance, the current edition of the prospectus and the current admissions page are oustanding and provide information far more interesting than U.S. News rankings.

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