The New York Times reports on Patriot Place,

[A] vast real estate development being built by Robert Kraft, the owner of the New England Patriots, on about 350 acres surrounding Gillette Stadium.

Plans for Patriot Place include a 14-screen movie theater, a 150-room Renaissance hotel, dozens of stores and restaurants, a 500-seat jazz club and a 100,000-square-foot medical office center. A $20 million interactive exhibit hall, intended to celebrate not only the New England Patriots but also youth football throughout New England, is also planned.

Patriot Place is categorized as a “lifestyle destination center,” a concept that originated in the Midwest in the 1990s and has since spread to the Southeast and the Southwest, according to Jonathan A. Kraft [’86], Mr. Kraft’s son and the president of the Kraft Group. The idea refers to a large-scale mixed-use development, offering entertainment as well as shopping.

If you build it, they will shop.

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