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Yard by Yard, Hopkins Hall, Yard by Yard …

All right, so Harvard has beaten us to the merchandising punch with their line of Harvard Yard wearing apparel.
http://www.nytimes.com/2009/09/06/fashion/06harvard.html?_r=1&ref=fashion

Come on, Hopkins Hall! let’s not let these panty waists get the better of us! Let’s get some of that retro cash just looking for the right product, ie with the resonance of the old-school refinement for which we were once so justly famous.

There are still plenty of categories just screaming out for that air of louche ‘50’s decadence that seems to be so popular among today’s Uber-rich!

I’ve taken the liberty of just tossing a few ruffs together as thought-starters.

Human need after the right clothes? Yes! the right food. And what better than the recipes made famous by those bygone fraternity chefs!
BEEF

And drinking! Well, come on! Lanesboro and the Purple Cow Brand just need to be updated.
scotch

OK! OK! Hardgoods! Electronics! Lets get the tech of the nerds in touch with the feel of the Fifties.
computers

Still more action, you say? What ever happened to those great gas-guzzlers that said I have arrived?
williams autos

What still bigger, more impressive? How about this line for the construction industry ? Is this the answer for jump-starting those new housing starts or what?
The Baxter

Let’s get rolling, Hopkins Hall. There is cash to be had. All we have to do is cash in!!

No need to sing the praises of any dusty town, where grand old Graylock raises her financially fungible crown!

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#1 Comment By Parent ’12 On September 5, 2009 @ 8:40 pm

Where are the “luxury” cars with fins?

Your version of the ’62 Center seems to be an echo of that style.

#2 Comment By ce On September 5, 2009 @ 8:46 pm

wow…looking at Baxter now, after all of these years…while it’ll always have a very special place in my heart, I have to say, honestly–Baxter was uuuuuugly!

#3 Comment By frank uible On September 5, 2009 @ 10:16 pm

Baxter Hall was completed in the fall of 1953 – it was then generally recognized as being ugly, uninviting and almost useless. During the next 4 years most of my friends and I spent nearly as little time there as possible.

#4 Comment By 1980 On September 6, 2009 @ 9:31 am

It was ugly and a large portion not all that useful but the snackbar was great!

#5 Comment By Jr. Mom On September 6, 2009 @ 11:53 am

Isn’t Baxter the building that was inspired by the shape of a steamboat? I seem to remember running across that somewhere, but can’t remember why.

#6 Comment By frank uible On September 6, 2009 @ 12:13 pm

Mom: Your point is well taken, but I’m not sure “inspired” should be the operative word.