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Sports Consultants


A Morris County family can spend thousands of dollars a year having a child play and excel in a sport. There’s the fee to be on a club team, the extras for trips, the costs of summer camps and trainers.

So what’s another couple thousand if it can secure a college scholarship? That’s how Dan Greco of National Scouting Report and Linda Brower of College Sports Consulting sell their consulting services to parents.

Brower, based in Mendham, would not disclose her fees, but said she’s less costly than the $10,000 some parents will spend on SAT preparation and essay-writing coaching. She is the founder and president of her company.

Brower, who began her private consulting company in 2005, said she teaches techniques to create buzz about a student athlete and get and keep a coach’s attention. She prepares them for both their written and oral presentations to coaches, she said. A coach can be instrumental in guiding a student through the admissions and financial aid process, she said.

Michael Lomio of East Hanover said he didn’t know how to go about helping his son, a Hanover Park High School wrestler, get noticed by college coaches.

On the advice of his high school coach, he contacted Greco. His son, Michael, is now committed to attending a competitive liberal arts school next fall — Williams College in Massachusetts. He got a financial aid package and will be wrestling for the Division III college.

“I think the money was well spent,” said Lomio, who said he paid $1,500 on the package over three years. “If it helps you get into a better school, it’s well worth it. People spend all kinds of money on wrestling camps, private lessons, SAT prep and tutors.”

Lomio’s son was recruited by Princeton, the University of Chicago and the University of Pennsylvania, all of which Lomio believes would not have happened if not for Greco. His son had good SAT scores and grades and was among the top 12 in the state as a junior, he said.

They started working with Greco in his sophomore year and began to get e-mails from coaches at the start of his junior year, he said.

In the end, Lomio chose Williams because it offered the best financial aid package and because it was the best fit. The younger Lomio decided he didn’t want the pressure of a wrestling for a Division I team.

“It certainly did work out for us, and I would recommend it,” Lomio said.

Would you recommend that other prospective Williams students pay $1,500 to College Sports Consulting?

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#1 Comment By 1980 On February 15, 2010 @ 10:58 am

A lot of parents don’t know how to navigate the athletic recruiting process, and many high school coaches aren’t all that knowledgeable either. I can see paying something for advice in that situation, but $1500 seems a bit much. The process isn’t that complicated. Did this price include film? Maybe film clips aren’t relevant for wrestling recruiting, I don’t know, but for other sports having a highlight film and game film is important and can be expensive to put together.

#2 Comment By CuriousParent On February 15, 2010 @ 2:49 pm

Call me confused. Is the article implying that the athlete got financial aid that was NOT totally need based?

I thought ALL financial aid at Williams was purely on a need basis….

#3 Comment By David On February 15, 2010 @ 6:09 pm

CP: Depends on who is doing the implying . . .

Consultants want parents to think that hiring them leads to a better financial aid package than not hiring them.

Reporters want readers to think that reading their stories leads to better strategies for minimizing college costs than not reading their stories.

Those biases aside, Williams does claim to base aid solely on need. Just like your local car-dealer claims to never negotiate down from sticker price . . .

Mostly kidding . . .

In fact, Williams does base its financial aid awards on “need” but, depending on the desirability of the applicant and the generosity of the awards that other schools have made for that applicant, things can be adjusted . . . There is still a great Record article to be written about that.

In this specific case, I bet that the explanation is a clueless reporter.