From last August:

Each year the splash it makes gets smaller, as more students, parents and even college administrators realize the truth about the U.S. News and World Report college rankings: It’s largely a beauty contest — one that bears little relation to the quality of the education kids will actually receive.

Indeed, the president of Williams College, which was named the No. 1 liberal arts college in the country this year by U.S. News, told Bloomberg News that the rankings were “meaningless.” That’s pretty tough talk, coming from a winner.

Cheap talk, actually.

The rest of the article is not worth reading because the author makes a living based on the theory that college rankings are a poor guide for decision making.

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