Forbes has ranked Williams the #1 college in the US.



1) This ranking, while nice, is not nearly as important as the US New ranking. If Adam Falk does not do everything he can to ensure that Williams stays on top there, then he is not doing his job.

2) Always remember that, at bottom, Williams is selling a luxury good. And the people in the market for luxury goods care both about actual quality — to the extent that they can judge it directly themselves — and about its perceived or reputational quality. The more often that Williams is ranked #1, the stronger our applicant pool will be and the more likely admitted students are to choose Williams over Amherst or various Ivies.

3) Always remember that the fundamental reason why Williams is a great school is not the quality of the faculty. You really think that, say, the average Williams faculty in, say, English is meaningfully better than the average English professor at, say, Connecticut College or any other NESCAC school? Hah! You’re deluded. But the average student at Williams is much stronger than the average students at lower tiered NESCAC schools, and that is what makes a Williams classroom, and therefore a Williams education, much better.

4) Rankings will be even more important over the next 20 years than they have been over the last 20 as the liberal arts college business becomes more global. High quality East Asian (read: Chinese) applicants and their families care a lot about rankings.

5) Details on the methodology are here or here. Score components here. Color me skeptical. The problems with these variables, and how they are measured, are almost too numerous to bother with. But the organization behind the data analysis, the Center for College Affordability and Productivity (CCAP) is credible, so I suspect/hope that there are not any glaring errors.

6) The main clue that these ratings are suspect is how variable they are from year to year. (Williams was ranked 8th last year and 2nd the year before that.) Whatever you think about the relative quality of, say, Williams and Harvard, your evaluation should be more or less the same next year as it was last year. Institutions change very slowly. But stasis does not sell magazines! So, these ratings are constructed to change much more often than they ought to.

What do readers think of the methodology?

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