Williams is promoting a simpler financial aid calculator. This article merits three days of discussion. Today is Day 2.

“We want it to be as easy as possible for prospective students and families to know how much it would cost to attend Williams,” said William Dudley, the provost at the college, in northwestern Massachusetts. “People know our sticker price — $60,000. They don’t realize that the average family receiving financial aid is paying $13,000.”

First, if I were Will Dudley’s agent, I would be doing my best to get him quoted in the New York Times. Well done! Will is probably the leading internal candidate to succeed Adam Falk in a few years, as well as a possible president at other elite liberal arts colleges. The more that he appears in the prestige press, the better his chances.

Second, do the people who are plausible candidates at Williams truly not realize the vast financial aid resources that we shower on students? I have my doubts.

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