Half of this year’s entering class is comprised of students who applied Early Decision. How many of those students, might you ask, went to WOW too? 13:

Thirteen students admitted through Early Decision participated in Windows on Williams, a Williams-sponsored program that provides talented, high-achieving high schools seniors from low-income backgrounds the opportunity to visit campus during the fall of their senior year.

We bring nearly two hundred students to campus for WOW and of those students that apply, we admit 85-90% of them. So how do we only have 13 students, about a 20th of the students we fly out here, applying ED? My best guesses:

1) They have no good incentive to apply ED.  That 85-90% number, while not promulgated, isn’t secret either; everyone who goes to WOW, by the end of it, has heard that number and knows that they stand a very very good chance at getting admitted to the college. Nothing stops these students from treating Williams as a safety. Those that hold the purple-and-gold dear would blanch at the thought, but, like it or not, there’s more than a few students on campus today who might have preferred an acceptance letter from Yale or Stanford to one from Williams.

2) They don’t think that they can afford to apply ED. If this is the case, then that’s something we ought to change. Perhaps WOW students, if interested in applying early, could have a “tentative” aid offer prepared by someone in the financial aid office?

Considering that we’re admitting 90% of them already, and we’ve already brought them to campus at some expense, it doesn’t seem unreasonable to close that last inch of distance and get them to apply ED. I’m sure many poorer WOW students, although not all, would jump at the chance to apply ED if they could be reasonably confident that Williams would give them enough aid.

3) They just don’t like the school that much. Decently common! You would presume that students who go out of their way to apply to WOW would be above-average in their love for the school, but, you wouldn’t be all that correct. I met more than a few people at WOW that didn’t plan to apply to the college at all; some liked other schools more, some were just in it for the free trip.

Perhaps, there’s some way we could get a slightly more enthused student body to WOW? The prompt for WOW, as it stands, is very general; perhaps we would be better off with something that’s more specific to Williams? Or, maybe, it’s just a matter of doing a better job at knocking some school spirit into our guests while they’re here.

My suggestion: teach visiting students to sing The Mountains. It’s never too early, or late, to learn.

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