From the Wall Street Journal:
When it opens, it will be the first destination hotel in this once-great manufacturing town. But visionary ideas have been percolating in North Adams since the mid-’80s, when plans emerged to renovate a 28-building industrial campus, the former Sprague Electric capacitor plant—at one time the city’s biggest employer—into a showcase for cutting-edge art. The Massachusetts Museum of Contemporary Art (or Mass MoCA), which opened there in 1999 after a long gestation, has helped transform the city. “We saw the [plant] closing, the desperation in the community,” says North Adams Mayor Richard Alcombright. “And we all admit one thing, resoundingly: Where the hell would we be if it were not for Mass MoCA?”
A slew of projects, starting to roll in this summer with the mayor’s support, promises a leap forward, further changing North Adams into a destination for art and performance, accommodation and food. It may be a turning point for a city that’s dealing with population depletion, high unemployment and addiction rates and empty storefronts that starkly contrast with the well-heeled Williamstown, home to Williams College, right next door.
Read the whole thing. There is a great senior thesis to be written about the rise of North Adams as a cultural destination. Who will write it?
And there’s much more in the pipeline for North Adams. Though clearly ambitious, the ventures under construction this summer are a fraction of the city’s proposed master plan, a grand scheme to build a “cultural corridor” that’s currently outlined in blueprints and feasibility studies, featuring at least four new museums along with a distillery and “art hotel,” both designed by Jean Nouvel. It’s all the brainchild of Thomas Krens, who hatched the original idea for Mass MoCA before moving to New York in 1988 to run the Guggenheim for almost 20 years.
Krens, who has a home in neighboring Williamstown, would not discuss details of his official return to the Berkshires, but they’re easy to discover by talking to local power players. His Extreme Model Railroad and Contemporary Architecture Museum, a quirky 34,000-square-foot institution featuring model trains zipping by landmark buildings by architects such as Frank Gehry, is most likely to break ground first, followed by the Global Contemporary Art Museum, a motorcycle museum and a museum of time. If even a portion of the plan gets off the ground, it may be as significant for the area as Mass MoCA’s opening 18 years ago. “We’re one attraction away,” says Mayor Alcombright, “from being a weeklong place to be.”
Is there an alum who has had more of an impact on the local area than Krens? If so, who?