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Can it be mere coincidence that Pantone* has introduced Ultra-Violet Pantone 18-3838 TCX as the color of the year for 2018? I think not!

Pantone describes the color as  “a dramatically provocative and thoughtful purple shade”.

* Pantone Inc. is an American corporation headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System, a proprietary color standard system used in a variety of industries, … Wikipedia

From De Zeen magazine :

https://www.dezeen.com/2017/12/07/ultra-violet-pantone-colour-of-the-year-2018-design-trends/?utm_medium=email&utm_campaign=Daily%20Dezeen%20Digest&utm_content=Daily%20Dezeen%20Digest+CID_1b96abd0ee2f19905174dbf551e201fe&utm_source=Dezeen%20Mail&utm_term=More

Even more on the lineage and complexity of the color purple from the NYT:

https://www.nytimes.com/2017/12/09/style/purple-pantone-color-year.html?module=WatchingPortal&region=c-column-middle-span-region&pgType=Homepage&action=click&mediaId=thumb_square&state=standard&contentPlacement=7&version=internal&contentCollection=www.nytimes.com&contentId=https%3A%2F%2Fwww.nytimes.com%2F2017%2F12%2F09%2Fstyle%2Fpurple-pantone-color-year.html&eventName=Watching-article-click

What could have been on Winston Churchill’s mother’s mind …   ¯\_(ツ)_/¯ **

 

** “beats me” courtesy of The New York Times.

ADDED TODAY FOR GENERAL INTEREST AND PER THE FIRST COMMENT BELOW

 

Screen Shot 2017-12-10 at 4.57.10 PMThe Ephblog masthead color does not match the printing specs as issued by the college. 267 C is the new color of the year (or close enough for jazz).

 https://communications.williams.edu/files/williams_graphic_standards.pdf

 

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