Can it be mere coincidence that Pantone* has introduced Ultra-Violet Pantone 18-3838 TCX as the color of the year for 2018? I think not!
Pantone describes the color as “a dramatically provocative and thoughtful purple shade”.
* Pantone Inc. is an American corporation headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System, a proprietary color standard system used in a variety of industries, … Wikipedia
From De Zeen magazine :
Even more on the lineage and complexity of the color purple from the NYT:
What could have been on Winston Churchill’s mother’s mind … ¯\_(ツ)_/¯ **
** “beats me” courtesy of The New York Times.
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