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2018 … The Year of Ultra Purple! And Williams’ 225th Anniversary!

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Can it be mere coincidence that Pantone* has introduced Ultra-Violet Pantone 18-3838 TCX as the color of the year for 2018? I think not!

Pantone describes the color as  “a dramatically provocative and thoughtful purple shade”.

* Pantone Inc. is an American corporation headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System, a proprietary color standard system used in a variety of industries, … Wikipedia

From De Zeen magazine :

https://www.dezeen.com/2017/12/07/ultra-violet-pantone-colour-of-the-year-2018-design-trends/?utm_medium=email&utm_campaign=Daily%20Dezeen%20Digest&utm_content=Daily%20Dezeen%20Digest+CID_1b96abd0ee2f19905174dbf551e201fe&utm_source=Dezeen%20Mail&utm_term=More

Even more on the lineage and complexity of the color purple from the NYT:

https://www.nytimes.com/2017/12/09/style/purple-pantone-color-year.html?module=WatchingPortal&region=c-column-middle-span-region&pgType=Homepage&action=click&mediaId=thumb_square&state=standard&contentPlacement=7&version=internal&contentCollection=www.nytimes.com&contentId=https%3A%2F%2Fwww.nytimes.com%2F2017%2F12%2F09%2Fstyle%2Fpurple-pantone-color-year.html&eventName=Watching-article-click

What could have been on Winston Churchill’s mother’s mind …   ¯\_(ツ)_/¯ **

 

** “beats me” courtesy of The New York Times.

ADDED TODAY FOR GENERAL INTEREST AND PER THE FIRST COMMENT BELOW

 

Screen Shot 2017-12-10 at 4.57.10 PMThe Ephblog masthead color does not match the printing specs as issued by the college. 267 C is the new color of the year (or close enough for jazz).

 https://communications.williams.edu/files/williams_graphic_standards.pdf

 

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#1 Comment By ZSD On December 10, 2017 @ 7:26 pm

An observation: The color purple in the Ephblog masthead has always seemed to have too much red in it. In a check of the pantone swatches, it seems very close to Pantone 2063, described by Sherman Williams in their paint catalogue as ‘magenta’.

‘Magenta’ is a deep purplish red primary subtractive color, complementary to green.

I don’t know what the printer spec is for Williams purple. I will find out (or not).

It is Pantone 267 C

#2 Comment By JCD On December 11, 2017 @ 2:39 am

You’ve spoiled the Ephblog banner for me. Now, every time I look at it, I think it should be ultra violet and not magenta. I hope it is easy to fix.

Meanwhile, for the curious, here’s the link to my Christmas poinsettia oil painting. I’m using it on our Christmas card this year.

https://www.flickr.com/photos/33811874@N03/25107439668/in/dateposted-public/

#3 Comment By frank uible On December 11, 2017 @ 7:12 am

On a related subject – “the Cow” is executed incomparably.

#4 Comment By Dick Swart On December 11, 2017 @ 9:31 am

@JCD above ..

Very nice , JCD. The leaves wave. A lot of excitement in the brushwork.

#5 Comment By Dick Swart On January 4, 2018 @ 12:59 pm

If any reader is interested in fountain pens or other writing instruments, Goulet Pen recognizes that 2018 is “the year to be passionate about purple”.

https://blog.gouletpens.com/2018/01/thursday-things-ultra-violet?utm_source=The+Goulet+Pen+Company+Newsletter&utm_campaign=a54132da24-Goulet_Communique_PantoneColor010418&utm_medium=email&utm_term=0_a48958906c-a54132da24-303467161&mc_cid=a54132da24&mc_eid=5c326fc2b6

I just bought a bottle of Diamine Imperial Purple.

If you don’t have a fountain pen, the Preppy is a good basic pen, It comes with a purple cartridge or can easily be converted to a full ink carrier with a touch of silicone grease.

Yes, I do collect … mostly Pelikan, Lamy, and East and West German pens of the mid XX century.

Also portable typewriters of that same mid XX century design period.

I back up the pens and typewriters with their advertising, merchandising, and packaging to give a sense of the moment in time.

#6 Comment By PTC On January 4, 2018 @ 1:02 pm

I like it Dick!