unnamed

I thought the color Coca-Cola (Red RGB #E41E2B) might catch attention among the gray columns.

Of interest to me, my work included branding, was the introduction of a bespoke typeface for that giant venerable international brand Coca-Cola— its very first in their 132 years. 

https://www.dezeen.com/2018/01/12/neville-brody-designs-coca-colas-first-ever-typeface-tccc-unity-graphics/?utm_medium=email&utm_campaign=Daily%20Dezeen%20Digest&utm_content=Daily%20Dezeen%20Digest+CID_a883105a6e82fc754c325037b7b3cd41&utm_source=Dezeen%20Mail&utm_term=Neville%20Brody%20designs%20Coca-Colas%20first%20ever%20own-brand%20typeface

Typefaces, and there are thousands, are designed for aesthetics and communication. For a look at this interesting field, the P22 site:

https://p22.com/

Now, for those inspecting for the Williams link, here ya go …

Michael Blanding ’95 *, author of The Coke Machine: The Dirty Truth Behind the World’s Favorite Soft Drink, in a Log Lunch on campus, discussed three case studies in which Coca-Cola factories were accused of taking water away from local community sources and infecting their leftover reserves with illegal levels of pesticides and metals.

https://ces.williams.edu/log/michael-blanding-talks-water-wars-and-coca-cola/

*  This is not Mr Blanding’s first appearance in Ephblog. See the link below to the 2004 story of his engagement. Catch up with the last 14 years of the Blandings’ with your password for the Alumni Directory. So far he has not built his Dream House.

http://ephblog.com/2004/07/03/blanding-95-to-wed/

https://en.wikipedia.org/wiki/Mr._Blandings_Builds_His_Dream_House

And from my own local experience within Hood River County, Oregon: the defeat of a plan to sell water rights to Nestle for yet another of their bottled water plants capitalizing on the names of local water sources. In our case it was the springs from Mt Hood and the river town of Cascade Locks. Nestle, whose own home is on Lake Geneva, CH, keeps fighting . And they recently purchased San Pelegrino and Evian. Water, I don’t need to say but will, is the oil of the XXIst century.

 

 

Facebooktwitter
Print  •  Email