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Watch the ad!

 

(OK, OK, I live in Oregon) …

Never-the-less, the anime ad in an exaggerated style is very well-done by Portland advertising agency Wieden + Kennedy. You have probably seen their ads for Nike for years. They have an impressive list of clients who want memorable creative.

https://www.bizjournals.com/portland/news/2018/03/13/travel-oregon-slightly-exaggerates-the-state-in-a.html

The locations being exaggerated are actual locations, just hyper. The single-track biking trail and  most of the scenery are typical of our area. Tourism has helped build Oregon and is supported heavily by the State budget.

Our Columbia River Gorge area is the only National Scenic Area in the US. Sports tourism including wind and water sports, kayaking, skiing, biking, sailing, mountain climbing and their extreme counterparts saved Hood River in the 1980s from becoming a stagnant orchard-and-timber town. Tourism has also resulted in a major increase in population as tourists become residents and bring business with them. A good local example in the Gorge is In Situ across the river, now owned  by Boeing.

Gone are the days when Governor Tom McCall said famously referring to Oregon’s tourist industry in a 1971 speech,  “I urge them to come and come many, many times to enjoy the beauty of Oregon. But I also ask them, for heaven’s sake, don’t move here to live.”

 

 

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